Logo and Branding

The visual identity was designed by Shuhong Wang, our Visual Identity chair; contact information is at the bottom of this page if you have questions or need a format that isn’t provided here.

The orb in the logo is inspired by the gilded sphere of the Spirit of Detroit, which is a short walk from the conference center. The statue also inspired the color scheme.

Logos

The logo comes in four forms: the full logo (the gilded sphere above “Detroit” and “UIST 26”), a short logo without “Detroit,” and horizontal logos — with and without “Detroit” — for wide spaces. There is also an animated version of the full logo at the end of this section. Each form has two color variants: deeper tones for light backgrounds, brighter tones for dark backgrounds. The SVGs scale to any size, including print; the transparent PNGs work in slides and documents.

Full logo

For light backgrounds SVG 27 KB · PNG 1203×1203

For dark backgrounds SVG 27 KB · PNG 1203×1203

Short logo

For light backgrounds SVG 23 KB · PNG 1203×953

For dark backgrounds SVG 23 KB · PNG 1203×953

Horizontal logo

For light backgrounds SVG 25 KB · PNG 1968×379

For dark backgrounds SVG 25 KB · PNG 1968×379

Full horizontal logo

For light backgrounds SVG 31 KB · PNG 1294×290

For dark backgrounds SVG 31 KB · PNG 1294×290

Animated logo

The WebM files have an alpha channel; the GIF files are matted on white and on charcoal. Each is a 7.2-second loop at 512×512.

For light backgrounds WebM alpha · 208 KB · GIF 189 KB

For dark backgrounds WebM alpha · 208 KB · GIF 185 KB

Colors

The palette is gold and teal, on white or on charcoal. Each accent color has two versions: one for light backgrounds and a brighter one for dark backgrounds. Click any hex value to copy it.

UIST26 Gold on light backgrounds

UIST26 Gold on dark backgrounds

UIST26 Teal on light backgrounds

UIST26 Teal on dark backgrounds

Charcoal dark background

White light background

A couple of notes:

For small gold text on white, use the darker — the regular golds don’t have enough contrast at small sizes to meet WCAG AA.
The dark-background logo files use a slightly deeper teal () in the artwork itself; the brighter #00ADA5 is for teal text and accents on dark backgrounds.

Typography

The lettering in the logo is set in LTC Broadway, available through Adobe Fonts — it is already outlined in the logo files, so you don’t need the font to use them. Everything else uses two typefaces, both available on Google Fonts.

Limelight — display

UIST 26 · Detroit, Michigan
0123456789

Used for page headings, in its single regular weight. Google Fonts · Download TTF 126 KB

Open Sans — text

Light 300 Regular 400 Semibold 600 Extrabold 800

Used for body copy and everything else. The site ships a variable version covering weights 300--800. Google Fonts · Download variable TTF 517 KB

License

The UIST 2026 logo artwork and imagery on this page are released under the Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license. You are free to download, use, and share them in publicity, presentations, press coverage, posters, and other materials — commercial or not — with credit to ACM UIST 2026, as long as you don’t distribute modified versions of the artwork. The typefaces are separately licensed under the SIL Open Font License through Google Fonts.

Visual Identity Chair

identity2026@uist.org

Shuhong Wang

Cornell Univ., USA